MERCADEO Versión en español
Luis Miguel Messianu of ALMA: As long as we understand that digital media customizes our message, to that extent well be successful
21 de abril de 2016
The industrys key to success is knowing how to listen to consumers and understanding the needs of the clients, according to Luis Miguel Messianu, President & CEO at ALMA. “We have the possibility of engaging in a one-to-one relationship with consumers. As long as we understand that digital media allows us to talk to each consumer, to that extent well be successful. But we have to get into their homes and into peoples most intimate moments in an entertaining and relevant way.” Messianu talked to PRODU about how technology is changing the way of doing business, and he mentioned an example of how this will impact his client, State Farm, in the near future. “Millennials are not driving nor buying cars, they are using smart cars. What Ive been talking to them (State Farm) and understanding about their search is that we believe that soon insurance will be different. It will not necessarily cover your car, but your concept of mobility” he explained. He said, during the AHAA annual conference, that is necessary to work more for ideas, with awareness about the clients businesses. “You dont build a 20 year relationship with State Farm or McDonalds without understanding their business. You stay awake at nights for the same reasons they do, everything else is working hard hand-in-hand with them.”
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